Industry Insights

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Coffee farmer and cooperative field officer recording information beside coffee plants

Agriculture / Industry Insights

Coffee traceability: keeping smallholders connected as buyer requirements grow

Coffee traceability increasingly begins with a farm map, but it cannot end there. A buyer needs a credible connection between the land where coffee was grown and the product that moves through a cooperative, processor and exporter. For smallholders, participation also depends on whether the system is affordable, understandable and useful beyond a single data-collection visit.

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